November 22, 2011
Exciting news--for the third year in a row, Shelli Gardner has been invited to appear on NBC's TODAY Show!
Shelli's December 6 appearance on the TODAY Show is in recognition of Stampin' Up!'s participation with the Direct Selling Association (DSA) in the annual TODAY Show Holiday Toy Drive. We are honored once again to give back during this holiday tradition. Click here to view a list of organizations that Stampin' Up! will donate to this year.
While Shelli will only be on the show for a few minutes, as a demonstrator you can almost certainly expect to receive some interest from the TODAY Show's over 5.3 million viewers. Here are some things you can do to make the most of this exciting event:
* Enjoy the moment and share the news! Contact your customers to let them know about the interview. Then, invite them over for a viewing party to show off new products and techniques while you watch.
* Make a point of watching Shelli's interview. If you do receive a lead from this, it will be good to know what Shelli said during the interview. While we plan to link the appearance from our Facebook page once it is available, it won't hurt to record the interview as well.
* Be prepared with ideas for easy holiday projects, or holiday-related products and gifts that you can share with potential new customers.
Publicity of this kind is great for you as a Stampin' Up! demonstrator, so after the show airs please take a few minutes to send a hand-stamped card to the TODAY Show to thank them for having Shelli on the show. This is a great opportunity to showcase Stampin' Up! products, and enough attention may prompt return visits for Shelli!
You can send your card to:
c/o Sam Sagenkahn
30 Rockefeller Plaza
Room 380 E
New York, NY 10112